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The two spent the next week browsing websites in the UK and the US for similar concepts that help singles in big cities find love. When they couldn't find one, they decided to start their own.
With that, imgegenteil. Indeed, im gegenteil, which means "on the contrary" in German, is the polar opposite of smartphone dating apps that tell you who in your immediate vicinity is looking to meet up for a drink… or more.
A common complaint from users of conventional dating sites or apps is that the user selects old and unrepresentative photographs and, intentionally or not, writes a totally inaccurate description of themselves. In addition to the photos, each features a word profile, written by Kralisch-Pehlke, that summarises what the two learned about the interviewee.
The end result wouldn't look out of place on the s of a glossy lifestyle magazine. A contact form at the bottom of the profile allows anyone on the internet to write a message to the profiled person's inbox on the site. We spend three, maybe four hours doing the interview.
We put the profile together and then send it back to the person for approval. It takes a lot of time and I think people can tell. The profiles leave out what they call "superficial facts," such as how long singles have been on the dating market, how tall they are or what they are looking for in a mate. So far, there are 75 profiles on the site, mostly of people living in Berlin or Hamburg.
But that low disguises im gegenteil's popularity: tens of thousands of people are reading the site's profiles and dating blog every month, the founders say. And hundreds of people from around Germany have applied to be profiled. Then comes the other work associated with our business — press, writing the blog, and partnerships. Karl Nowak was one of im gegenteil's first users. The year-old, who is working at a music industry startup, hasn't found love yet, but he likes the attention he has received.
Wyndham Meadan American who has lived in Berlin for the past three years, ed because he was looking for an alternative to "impersonal gay dating sites".
One of the most discussed stories in that Facebook group was Janina Fischer's. The year-old project manager and mother of a young daughter had tried various dating sites, but was turned off German dating sites uk the way they would always recommend that she contact "year-old middle managers in the Saarland or much older guys". Within a few weeks she met a man through im gegenteil, after a mutual friend had liked photos from her profile that she had posted on Instagram.
The date went so well, she said, that she almost immediately changed her status on the site to "no longer searching". Fischer said the holistic picture painted of her life — she wasn't just a single mother— was key to attracting the man she is now dating. But maybe that's why it works. Encouraged by this success, the duo quit their day jobs last winter to work full time on the business. Im gegenteil generates income through product giveaways and endorsements. The founders plan to add advertising and marketing tie-ins so that they can continue to offer free profiles.
In order to reach their goal of about 1, profiles, they are contracting writers and photographers from around Europe — and hope to launch English-language versions for London and New York in the coming months. But will the site lose its personal touch if it grows? The founders say no. The Observer Dating. Im gegenteil, the German dating website on a go-slow. A Berlin-based website has decided to slam the brakes on speed-dating by creating in-depth, polished profiles of its users. Michael Scaturro.
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Im gegenteil, the German dating website on a go-slow